An Empact analysis, free and no account needed

Greenwashing Check: does your sustainability claim meet the EmpCo Directive?

“Recyclable”, “CO₂ neutral”, “more efficient than the previous model”: a claim that holds up is one you can simply make. The European directive against greenwashing (EmpCo) does set stricter requirements for substantiation and wording. That is why we built our legal assessment into this check: an AI analysis that reads your claim in its context and tests it systematically against EmpCo, the Unfair Commercial Practices Directive and the Dutch regulator ACM’s Guidelines on Sustainability Claims, with the legal basis behind every assessment.

Start the check

Twenty to thirty questions, tailored to your claim. Then a report with a substantiated assessment per criterion.

For businesses

Test and refine your claims before a regulator or competitor takes a look.

For consumers

Test a claim you come across and share the outcome with the company as a constructive starting point for a conversation.

Please note: this check gives a first indicative test of your claim against the EU rules and does not see your evidence. For a full assessment, including substantiation and evidence, we are happy to take a look with you.

How the check works

Since 27 September 2026, new rules on sustainability claims apply across the EU. Generic environmental claims, claims based on carbon offsetting and self-made sustainability labels are no longer permitted. Want to know how a claim from your company or your favourite product holds up? Test one claim at a time with our tool, using twenty to thirty targeted questions.

1. Enter your claim

Take a photo of the packaging, paste the link to the page or type the claim.

2. Check the context

Our AI reads what the claim is about and who it is meant for. You check and confirm this.

3. Answer the questions

You first answer the main questions about the claim. After that you can test the substantiation and the available evidence further.

4. See your result

You receive a report with a substantiated assessment per criterion, the legal basis and, where needed, a concrete suggestion for wording that does fit.

Three possible outcomes

The check deliberately never approves a claim: after all, it does not see your evidence. What you do see with every outcome is exactly what is still needed to use your claim well substantiated.

No longer possible

The claim hits an absolute prohibition. You get the provision plus one or two wordings that make the same point without hitting it.

Needs substantiation

The claim can work, with evidence that is correct and findable. You see exactly which evidence question is still open.

Passes the first test

On the points the check can test, the claim holds. The evidence itself stays unseen, so have your substantiation reviewed.

The limits of this tool

What the check does not do

The outcome comes from a fixed rule set based on directive (EU) 2024/825 and the unfair commercial practices directive 2005/29/EC, with the ACM guidance on sustainability claims as explanation. Our AI reads and phrases, the judgement comes from those rules.

Assess evidence: the tool reads no life cycle assessments, certificates or annual reports.
Establish that a claim misleads: that is for the supervisory authority and the courts.
Give legal advice: for a judgement on your situation, we are happy to take a look with you.

Test your first claim

The check is free and you do not need an account.

Start the check Contact Empact