Test your sustainability claim against the new rules
From 27 September 2026 new European rules apply to sustainability claims. Enter your claim, answer a few questions and see which provision it touches and which evidence question is still open.
Start the check
How the check works
One claim at a time, in a few minutes.
Enter the claim
Copy the claim exactly as it appears on your packaging, website or advertisement.
Reading the claim
The tool reads your claim and suggests who it targets and what it is about. You confirm or adjust. That determines which rules apply.
Questions in two parts
First a handful of questions on the strictest rules, and a first outcome right away. Then you can continue with the full check: what your claim rests on and whether the evidence sits next to the claim.
Outcome
You see whether your claim can stand, which rule it touches and where that rule is written. If the claim cannot stand as it is, you see what you can say instead.
Three outcomes, no approval
There is deliberately no category that signs a claim off. The tool never sees your evidence, so it cannot make that call.
No longer possible
The claim hits an absolute prohibition. You get the provision plus one or two wordings that make the same point without hitting it.
Needs substantiation
The claim can hold up with evidence that is correct and findable. You see exactly which evidence question is open.
Passes the first test
On the points the tool can check, the claim holds. The evidence itself stays unseen, so have your substantiation reviewed.
What the check does not do
The outcome comes from a fixed rule set based on directive (EU) 2024/825 and the ACM guidance on sustainability claims. The language model reads and phrases; the rules decide.
- Assess evidence: the tool reads no life cycle assessments, certificates or annual reports.
- Establish that a claim misleads: that is for the ACM and the courts.
- Give legal advice: for a judgement on your situation, Empact takes a look with you.